In the 1960’s, a man in California gave his wife a transistor radio. When she asked why, he answered :just because!”. Those two words started a family tradition, and he and his wife and children would dedicate one day a year specifically for doing random nice things for each other. The idea caught on in his neighborhood and community over the years, and in 2005 the day was added to the national registry. This is a day when we set aside schedules, routines, and everything we are required to do – in order to revel in life, family, and spontaneous whimsy.

The designers at Robertson’s Flowers provide floral arrangements for special occasions from Philadelphia weddings to birthday celebrations and welcoming new babies. But we love the surprise and smiles that accompany flowers “just because.” 

There are many ways that you can incorporate the beauty of flowers into Just Because Day. Here are just a few of our favorites to inspire you!

* Send an extravagant bouquet to your mom. She deserves it, and she misses you.

* Give individual sunflowers or roses to people you meet throughout your day – like the waitress or security guard.

* Leave a beautiful floral arrangement at the front desk of the local nursing home.

* Have a bouquet delivered to someone who inspires you.

And while you are at it, how about sending yourself some flowers? After all, this day is all about spontaneity, and doing things you do not ordinarily do. You never need a reason to surround yourself with beauty – so choose your favorites and enjoy!

If you would like to surprise and delight someone “just because”, we also offer gourmet gift baskets, unique home decor items, spa collections, and fragrance and floral combinations.

Just Because Day is August 27, and it invites us to make people smile for no other reason than we love them. And the team at Robertson’s Flowers thinks that is reason enough.